Lead Flow — full diagram

flowchart TD
    subgraph Sources [Lead Sources]
        A1[Apollo scrape — DORMANT]
        A2[Google Maps scrape — DORMANT]
        A3[Direct site traffic]
        A4[Katie cold calls — LIVE]
    end

    subgraph Outbound [Outbound Touches]
        B1[Cold email F0 — DORMANT]
        B2[Cold email F1 — DORMANT]
        B3[Polly cold-pitch outbound — DORMANT]
        B4[Manual outbound dial — Katie]
    end

    subgraph Actions [Prospect Actions]
        C1[Click 'Get audited now']
        C2[Click 'Pick a time']
        C3[Reply to email]
        C4[Answer cold call]
        C5[Reply SMS to YE]
        C6[Call YE number]
        C7[Say YES on call]
    end

    subgraph Conversion [Conversion Surfaces]
        D1[/call-me-now form/]
        D2[Cal.com time-audit — free 10-min]
        D3[Cal.com audit — paid 30-min]
        D4[Stripe checkout — £99/mo or $999]
        D5[Manual inbox triage]
        D6[Direct trial setup — UK]
    end

    subgraph Polly [Polly Call Modes]
        E1[audit-callback — free US]
        E2[cold-pitch — DORMANT]
        E3[discovery — paid US]
        E4[UK Trades v2 — LIVE]
    end

    subgraph Outcomes [Outcomes]
        F1[Audit report — emailed 48h]
        F2[Build engagement — $3-5K]
        F3[Opt-out / dead]
        F4[Pilot LIVE — £99/mo recurring]
    end

    A1 --> B1
    A1 --> B2
    A2 --> B1
    A3 --> D2
    A4 --> B4

    B1 --> C1
    B1 --> C2
    B1 --> C3
    B2 --> C2
    B3 --> C4
    B4 --> C4
    C4 --> C7

    C1 --> D1
    C2 --> D2
    C3 --> D5
    C5 --> D2
    C6 --> D2
    C7 --> D6

    D1 --> E1
    D2 --> E1
    D3 --> E3
    D4 --> D3
    D6 --> E4

    E1 --> F1
    E3 --> F2
    E4 --> F4
    B3 -- yes --> D2
    B3 -- no --> F3

    classDef src fill:#e8ff47,stroke:#1a1a1a,color:#1a1a1a
    classDef out fill:#222,stroke:#e8ff47,color:#fff
    classDef act fill:#fff,stroke:#999,color:#1a1a1a
    classDef conv fill:#1a1a1a,stroke:#e8ff47,color:#e8ff47
    classDef polly fill:#3a1a55,stroke:#fff,color:#fff
    classDef good fill:#4ade80,stroke:#1a1a1a,color:#1a1a1a
    classDef bad fill:#ef4444,stroke:#1a1a1a,color:#fff

    class A1,A2,A3,A4 src
    class B1,B2,B3,B4 out
    class C1,C2,C3,C4,C5,C6,C7 act
    class D1,D2,D3,D4,D5,D6 conv
    class E1,E2,E3,E4 polly
    class F1,F2,F4 good
    class F3 bad