Objections

One-liners. Memorise them. Don't argue — redirect to the free trial.

Objection	Your reply
"We've got an answering service"	"Does it book the job and text you the details, or just take a message? Mine books it — try it free for a week against yours."
"I take my own calls"	"Course — this is only for when you can't, up a ladder or driving. It catches the ones you'd otherwise lose, that's all."
"I don't need it"	"Fair enough — how many calls a week go to voicemail and never ring back? If it's zero, you don't. If it's three, that's the test."
"How much?"	"Hundred quid a month, and the first week's free so you only pay if it actually books you work."
"Is this AI?"	"Yeah — but it sounds like a normal person and it's on YOUR number. I'll send you a test call now, have a listen and tell me what you think."
"Send me an email"	"Will do — but emails get buried. Let me set the free trial up while we're talking, two minutes, then the email's just a reminder."
"I don't trust AI on my customers"	"Fair. That's why the trial's free for a week — you listen to every call it answers, on your own number. If it talks rubbish to one customer you pull the plug, no harm done."
"Call me back next week"	"Course — but the trial's the same conversation, just delayed. Two minutes now, I switch it on, you decide on the weekend. Worst case you text STOP."
"Where are you based?"	"We're a UK company — your trial number's a UK 07. I'm calling from [your location]."
"Send me references"	"Honest answer — we're new. The trial IS the reference. Free week, your number, your customers. Worth two minutes to see?"

When to walk

If they say "not interested" twice, thank them and end the call. Don't burn 5 minutes on a no. The next dial is more valuable.

Log the objection in the call log

Even a brush-off has data. Tag the row in Call Log with the objection — patterns turn into script updates by morning.