Sales Playbook

Built from Vega's UK Trades Cold-Call Kit v1 (2026-06-10) + the live Polly UK pilot.

This is Katie's home base. Read top-to-bottom once. Then keep it open while you dial.

The whole business in one sentence

"I'll answer your missed calls for you — free for a week. If it books you one job, it's £99 a month."

Sell that. Nothing else.

Today's pages

1. The Pitch — 60-second offer, voicemail script, one-pager elevator
2. Call Script — opener, 3 discovery questions, pitch, soft close
3. Objections — one-line rebuttals for the six things they'll say
4. ICP — Who to call — the perfect prospect, the disqualifiers
5. Where to find prospects — Maps queries, Checkatrade, Gas Safe
6. Setup after a YES — what you do the moment someone says yes
7. Call Log — record every dial here (Google Sheet)
8. Daily checklist — start-of-day, end-of-day rituals

The 30-second mindset

• Best dial windows: weekdays 8–9am, 12–1pm, 4:30–6pm. Trades are on the tools mid-morning/afternoon — they pick up early, lunch, or end of day. Don't call 9:30–11:30; you'll only get voicemail.
• Target: 15 dials → 2 real conversations → 1 free trial set up. One trial live = the pilot's working.
• Don't overthink each lead. 60-second qualification, then dial. The phone is the filter.
• You're not selling AI. You're selling "never lose a job to a missed call." Lead with the pain, not the tech.

When in doubt

Re-read The Pitch and Objections. Everything else is detail.

Text Matt after every batch

After every batch of 15 dials, drop Matt the call-log snapshot and what you noticed. He'll iterate the script with Pete and we'll redeploy by next morning.