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UK Trades pilot

What it is

An AI receptionist for UK trades — answers their missed calls, captures the job, texts and emails the details to the trade.

What the trade gets

  • Polly on their own number (via conditional forwarding) — not a new number to advertise.
  • 24/7 answering of missed calls.
  • 5 fields captured every call: name, address+postcode, job, urgency, callback.
  • SMS + email to the trade with every job, instantly.
  • First 7 days free. No card up front.
  • £99/month thereafter. Cancel anytime.

What's NOT in v1 (under-promise)

  • No live transfer to the trade mid-call
  • No calendar booking
  • No CRM integration
  • No outbound calls
  • No multi-line / receptionist for multiple staff
  • No website widget / chat

Trade categories supported

Plumber, electrician, gas engineer, boiler, carpenter, builder, roofer, decorator, plasterer, handyman, k+b fitter, landscaper. (See ICP.)

How the trade onboards

  1. Katie's call → YES (see Setup after a YES)
  2. Katie fills the Call Log row (mobile, network, business name, callback email) and clicks 🚀 YE Provision → Send active row to Matt for approval
  3. Matt taps Approve in the audit email → bridge auto-provisions in ~60s (clones Polly, buys dedicated UK number, sends trade's welcome SMS)
  4. Trade taps the two vCard links in the SMS → saves "Polly ON" / "Polly OFF" as iPhone contacts → taps "Polly ON" → 5-second forward activated
  5. Verify — someone rings the trade, doesn't pick up → Polly answers in ~5s → job-handoff SMS lands on the trade's phone within 20s
  6. Day 6: payment text → YES → Stripe link → paying customer (£99/mo)

Day 1 marketing assets

  • Landing page: yourevenings.com (apex; UK trades brand site, swapped from trades.* on 2026-06-22). trades.yourevenings.com and www.yourevenings.com 301-redirect to apex.
  • Pitch: "Never lose another job to a missed call."
  • Demo: "Hear it answer a call →" button → dial +44 7488 896189 to hear Polly live

Decision gates

  • 3 paying pilots by 2026-07-22 → keep iterating, hire 2nd seller.
  • <3 paying pilots by 2026-07-22 → kill or pivot.