UK Trades pilot¶
What it is¶
An AI receptionist for UK trades — answers their missed calls, captures the job, texts and emails the details to the trade.
What the trade gets¶
- Polly on their own number (via conditional forwarding) — not a new number to advertise.
- 24/7 answering of missed calls.
- 5 fields captured every call: name, address+postcode, job, urgency, callback.
- SMS + email to the trade with every job, instantly.
- First 7 days free. No card up front.
- £99/month thereafter. Cancel anytime.
What's NOT in v1 (under-promise)¶
- No live transfer to the trade mid-call
- No calendar booking
- No CRM integration
- No outbound calls
- No multi-line / receptionist for multiple staff
- No website widget / chat
Trade categories supported¶
Plumber, electrician, gas engineer, boiler, carpenter, builder, roofer, decorator, plasterer, handyman, k+b fitter, landscaper. (See ICP.)
How the trade onboards¶
- Katie's call → YES (see Setup after a YES)
- Katie fills the Call Log row (mobile, network, business name, callback email) and clicks
🚀 YE Provision → Send active row to Matt for approval - Matt taps Approve in the audit email → bridge auto-provisions in ~60s (clones Polly, buys dedicated UK number, sends trade's welcome SMS)
- Trade taps the two vCard links in the SMS → saves "Polly ON" / "Polly OFF" as iPhone contacts → taps "Polly ON" → 5-second forward activated
- Verify — someone rings the trade, doesn't pick up → Polly answers in ~5s → job-handoff SMS lands on the trade's phone within 20s
- Day 6: payment text → YES → Stripe link → paying customer (£99/mo)
Day 1 marketing assets¶
- Landing page:
yourevenings.com(apex; UK trades brand site, swapped fromtrades.*on 2026-06-22).trades.yourevenings.comandwww.yourevenings.com301-redirect to apex. - Pitch: "Never lose another job to a missed call."
- Demo: "Hear it answer a call →" button → dial +44 7488 896189 to hear Polly live
Decision gates¶
- 3 paying pilots by 2026-07-22 → keep iterating, hire 2nd seller.
- <3 paying pilots by 2026-07-22 → kill or pivot.