UK Trades pilot¶
What it is¶
An AI receptionist for UK trades — answers their missed calls, captures the job, texts and emails the details to the trade.
What the trade gets¶
- Polly on their own number (via conditional forwarding) — not a new number to advertise.
- 24/7 answering of missed calls.
- 5 fields captured every call: name, address+postcode, job, urgency, callback.
- SMS + email to the trade with every job, instantly.
- First 7 days free. No card up front.
- £99/month thereafter. Cancel anytime.
What's NOT in v1 (under-promise)¶
- No live transfer to the trade mid-call
- No calendar booking
- No CRM integration
- No outbound calls
- No multi-line / receptionist for multiple staff
- No website widget / chat
Trade categories supported¶
Plumber, electrician, gas engineer, boiler, carpenter, builder, roofer, decorator, plasterer, handyman, k+b fitter, landscaper. (See ICP.)
How the trade onboards¶
- Katie's call → YES (see Setup after a YES)
- Matt clones Polly + buys their dedicated UK number (Option A)
- Test call from Polly to verify they like the voice
- Forwarding code SMS → trade dials it → LIVE
- Day 6: payment text → YES → Stripe link → paying customer
Day 1 marketing assets¶
- Carrd page:
trades.yourevenings.com(built 2026-06-10, kit-v1) - Pitch: "Never lose another job to a missed call."
- Demo: "Hear it answer a call →" button → dial +44 7488 896189 to hear Polly live
Decision gates¶
- 3 paying pilots by 2026-07-22 → keep iterating, hire 2nd seller.
- <3 paying pilots by 2026-07-22 → kill or pivot.